Workshop: Social media crisis communication

Andreas Mattsson and Nils Gustafsson, senior lecturer  at Department of Strategic Communication, Lund University, were invited to Volvo Construction Equipment to perform a workshop about social media crisis communication.

The participants were guided through an inspirational talk where Nils and Andreas shared their insights and research results from the fields of strategic communication and journalism. That was followed by a 3-hour team work where the participants were guided through several case scenarios of social media crisis, desinformation and viral checking.

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